Monday, December 11th, 2023

‘The Ed Sullivan Show’ Eclipses Two Billion Views Across Digital Channels

One year after hitting the one billion total views mark, The Ed Sullivan Show has amassed more than two billion total views across all channels (including YouTube, Apple Music and Facebook), in tandem with reaching the 670,000 YouTube Subscribers milestone and more than 450 million YouTube views.

The long-running variety show, which kicked off its 75th Anniversary in June, expanded its reach exponentially via a global digital rights agreement between UMe and SOFA Entertainment Inc. in June 2020. The library encompasses the show’s historic 23-year primetime run on CBS.

Scores of rarities were made available digitally for the first-time including iconic entertainers and influential figures from just about every category of cultural relevance, including music, comedy, sports, film, dance, opera and Broadway.

Sullivan was the first to bring country music (Chet Atkins, Johnny Cash, Loretta Lynn, Jimmy Dean, Brenda Lee, and Buck Owens) and many key jazz artists like Ella Fitzgerald, Nat King Cole, and Louis Armstrong to national television viewers.