Since 2020, The Ed Sullivan Show has found an entirely new audience online where its collection of celebrated TV moments has amassed more than two and a half billion views across YouTube, Facebook, and Apple Music. Now, The Ed Sullivan Show has reached another milestone in its celebrated history: It’s surpassed one million subscribers on its popular YouTube channel.

The long-running variety show expanded its reach via a global digital rights agreement between UMe and SOFA Entertainment Inc., owner of the Sullivan archive, in June 2020. The library encompasses the show’s historic 23-year primetime run on CBS. A number of rarities have been made available digitally for the first time including renowned entertainers and influential figures from just about every category of cultural relevance, including music, sports, film, dance, opera and Broadway.

Read more at udiscovermusic.com